Iraq Startup Summit
A two-day conference convening 60+ founders, investors, and policymakers in Baghdad.
The challenge
Iraq has no shortage of founders, but no shortage of fragmented gatherings either. The Innovation Council needed a flagship summit that local builders would actually pay attention to — and that international investors would consider boarding a plane for.
The approach
We designed the summit as a product launch, not a conference. Tight programming, a strong identity that read confidently in Arabic and English, and PR groundwork that placed founder stories in regional and global outlets weeks before the doors opened.
The outcome
Twenty-five investors flew in. Sixty-plus founders pitched. The press picked up the energy, and follow-on deals announced in the four weeks after totaled $12M.
Takamul ran the summit like a product launch, not a conference. That's why it worked.
More work
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